Privacy Policy

This Privacy Notice for Chair Elegance (Pty) Ltd (doing business as Chair Elegance) (‘we’, ‘us’, or ‘our’), describes how and why we might access, collect, store, use, and/or share (‘process’) your personal information when you use our services (‘Services’), including when you:

Visit our website at https://chairelegance.co.za or any website of ours that links to this Privacy Notice
Engage with us in other related ways, including any sales, marketing, or events

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at sales@chairelegance.co.za.

SUMMARY OF KEY POINTS

This summary provides key points from our Privacy Notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for.

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.

Do we process any sensitive personal information? We do not process sensitive personal information.

Do we collect any information from third parties? We do not collect any information from third parties.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with the law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.

In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties.

How do we keep your information safe? We have adequate organisational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.

How do you exercise your rights? The easiest way to exercise your rights is by contacting us at sales@chairelegance.co.za. We will consider and act upon any request in accordance with applicable data protection laws.

WHAT INFORMATION DO WE COLLECT?
HOW DO WE PROCESS YOUR INFORMATION?
WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
HOW LONG DO WE KEEP YOUR INFORMATION?
HOW DO WE KEEP YOUR INFORMATION SAFE?
DO WE COLLECT INFORMATION FROM MINORS?
WHAT ARE YOUR PRIVACY RIGHTS?
CONTROLS FOR DO-NOT-TRACK FEATURES
DO OTHER REGIONS HAVE SPECIFIC PRIVACY RIGHTS?
DO WE MAKE UPDATES TO THIS NOTICE?
HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

Names
Phone numbers
Email addresses
Delivery addresses
Billing addresses
Company names (for business customers)
Order details and preferences

Sensitive Information. We do not process sensitive information.

Payment Data. We do not collect or store any payment card information. All payment processing is handled securely by our third-party payment processor. When you make a purchase, you are redirected to our payment processor’s secure platform where you enter your payment details directly. We never have access to your complete credit card numbers, CVV codes, or other sensitive payment information. We only receive confirmation of successful or failed transactions along with basic order information needed to fulfill your purchase.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

The information we collect includes:

Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called ‘crash dumps’), and hardware settings).
Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
Location Data. We collect location data such as information about your device’s location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

To facilitate delivery of services and products. We may process your information to fulfill your orders and arrange delivery of products you purchase through our Services.
To respond to user inquiries and offer support. We may process your information to respond to your questions about products, orders, delivery, or general inquiries about our Services.
To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
To fulfil and manage your orders. We may process your information to fulfil and manage your orders, process payments through our secure payment processor, manage returns and exchanges, and provide order status updates.
To request feedback. We may process your information when necessary to request feedback about your purchase experience or to contact you about your use of our Services.
To send you marketing and promotional communications. We may process your email address to send you information about new products, special offers, or updates about our Services, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time. For more information, see ‘WHAT ARE YOUR PRIVACY RIGHTS?’ below.
To deliver targeted advertising to you. We may process your information to show you relevant advertisements about our products and services based on your interests and browsing behavior.
To post testimonials. We may post customer testimonials on our website that may contain your name and feedback. We will obtain your explicit consent before posting any testimonial that includes your personal information.
To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
To evaluate and improve our Services, products, marketing, and your experience. We may process your information when we believe it is necessary to identify usage trends, determine the effectiveness of our promotional campaigns, and to evaluate and improve our Services, products, marketing, and your experience.
To comply with our legal obligations. We may process your information to comply with our legal obligations, respond to legal requests, and exercise, establish, or defend our legal rights.

3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We may share information in specific situations described in this section and/or with the following third parties.

Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents (‘third parties’) who perform services for us or on our behalf and require access to such information to do that work.

We have contracts in place with our third parties, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organisation apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct.

The third parties we may share personal information with are as follows:

Web and Mobile Analytics: Google Analytics (to understand how visitors use our website)
Website Hosting: Our hosting provider (to keep the website online and accessible)
Payment Processing: Our secure payment processor (who handles all payment transactions independently – we do not have access to your complete payment card details)
Delivery/Courier Services: To fulfill product deliveries to your specified address
Email Communications: To send order confirmations, shipping updates, and marketing emails (if you’ve opted in)

We also may need to share your personal information in the following situations:

Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
When we use Google Analytics. We may share your information with Google Analytics to track and analyse the use of the Services. To opt out of being tracked by Google Analytics across the Services, visit https://tools.google.com/dlpage/gaoptout.
Affiliates. We may share your information with our affiliates, in which case we will require those affiliates to honour this Privacy Notice. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
Business Partners. We may share your information with our business partners to offer you certain products, services, or promotions.

4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.

We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising, including to help manage and display advertisements, to tailor advertisements to your interests, or to send abandoned shopping cart reminders (depending on your communication preferences). The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear either on our Services or on other websites.

To the extent these online tracking technologies are deemed to be a ‘sale’/’sharing’ (which includes targeted advertising, as defined under the applicable laws) under applicable South African and international data protection laws, you can opt out of these online tracking technologies by visiting your browser settings or by using available opt-out mechanisms.

Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.

Types of Cookies We Use:

Essential Cookies: Required for the Services to function properly
Performance Cookies: Help us understand how visitors interact with our Services
Functionality Cookies: Remember your preferences and settings
Targeting/Advertising Cookies: Deliver relevant advertisements to you

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our Services may become inaccessible or not function properly.

5. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfil the purposes outlined in this Privacy Notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than the period of time in which users have an account with us.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

Retention Periods:

Account Information: Retained for as long as you maintain an active account
Order Information: Retained for 7 years in accordance with South African tax laws
Marketing Information: Retained until you opt out or request deletion
Website Analytics: Retained for 26 months (Google Analytics default)
Communication Records: Retained for 3 years for quality and training purposes

6. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system of organisational and technical security measures.

We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

Security Measures We Employ:

SSL/TLS Encryption: All data transmitted between your browser and our servers is encrypted using industry-standard SSL/TLS protocols
Secure Payment Processing: We do not store or have access to your complete payment card details. All payment transactions are processed directly by our PCI-DSS compliant payment processor through their secure platform
Access Controls: Limited access to personal information within our organization on a strict need-to-know basis
Regular Security Assessments: Periodic review of our security practices and systems
Secure Hosting: Our website is hosted on secure servers with regular security updates and monitoring
Data Minimization: We only collect and retain the personal information necessary to provide our Services

7. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at sales@chairelegance.co.za.

8. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.

Withdrawing your consent

If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section ‘HOW CAN YOU CONTACT US ABOUT THIS NOTICE?’ below.

However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Opting out of marketing and promotional communications

You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us using the details provided in the section ‘HOW CAN YOU CONTACT US ABOUT THIS NOTICE?’ below. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you order confirmations, shipping updates, or other service-related messages that are necessary for your purchases.

Cookies and similar technologies

Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services.

9. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (‘DNT’) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.

South Africa and other regions have specific privacy laws that may provide additional rights regarding Do-Not-Track features. Please see the section below for more information about your regional privacy rights.

10. DO OTHER REGIONS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: You may have additional rights based on the country you reside in.

South Africa

POPIA (Protection of Personal Information Act)

If you are a resident of South Africa, you have specific rights under the Protection of Personal Information Act (POPIA) regarding your personal information. These rights include:

Right of Access: You have the right to request access to the personal information we hold about you
Right to Correction: You have the right to request correction of inaccurate or incomplete personal information
Right to Deletion: You have the right to request deletion of your personal information in certain circumstances
Right to Object: You have the right to object to the processing of your personal information in certain circumstances
Right to Data Portability: You have the right to receive your personal information in a structured, commonly used format
Right to Lodge a Complaint: You have the right to lodge a complaint with the Information Regulator if you believe we have violated your privacy rights

To exercise these rights, please contact us using the contact details provided below. We will respond to your request within a reasonable timeframe and in accordance with POPIA requirements (generally within 30 days).

Information Regulator Contact Details:

Website: https://www.justice.gov.za/inforeg/
Email: inforeg@justice.gov.za
Phone: +27 (0)10 023 5200

European Economic Area (EEA) and United Kingdom (UK)

If you are located in the EEA or UK, you have certain rights under the General Data Protection Regulation (GDPR):

Right of Access: Request access to your personal information
Right to Rectification: Request correction of inaccurate data
Right to Erasure: Request deletion of your personal information
Right to Restrict Processing: Request that we limit the processing of your personal information
Right to Data Portability: Request transfer of your data to another service
Right to Object: Object to processing of your personal information
Right to Withdraw Consent: Withdraw consent where processing is based on consent

Legal basis for processing: We process your personal information based on:

Consent: Where you have given consent for specific processing activities
Contract: Where processing is necessary to fulfil our contract with you
Legal Obligation: Where we must comply with legal requirements
Legitimate Interests: Where processing is in our legitimate business interests and does not override your rights

International Transfers

If we transfer your personal information outside of South Africa, the EEA, or UK, we will ensure appropriate safeguards are in place, such as:

Standard Contractual Clauses approved by relevant authorities
Adequacy decisions by relevant authorities
Your explicit consent to the transfer

11. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated ‘Last updated’ date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.

What constitutes a material change?

Material changes include, but are not limited to:

Changes in how we collect personal information
Changes in the types of personal information we collect
Changes in how we use or share personal information
Changes that significantly affect your rights

12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at sales@chairelegance.co.za or contact us by post at:

Chair Elegance (Pty) Ltd
18 Uys Krige Street
Randhart, Alberton
Gauteng, 1449
South Africa

Phone: (011) 568-4181
Email: sales@chairelegance.co.za

13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law.

To request to review, update, or delete your personal information, please contact us at:

Email: sales@chairelegance.co.za
Phone: (011) 568-4181
Post: Chair Elegance (Pty) Ltd, 18 Uys Krige Street, Randhart, Alberton, Gauteng, 1449, South Africa

We will respond to your request within 30 days in accordance with applicable data protection laws. In some cases, we may need to verify your identity before processing your request to ensure the security of your personal information.

Data Subject Access Request Process:

Submit your request via email, phone, or post using the contact details above
Provide verification of your identity (we may request additional information to confirm your identity)
Specify your request clearly (e.g., access, correction, deletion, objection)
Receive our response within 30 days (we may extend this by an additional 30 days if the request is complex)

We will not charge a fee for processing your request unless it is manifestly unfounded or excessive, in which case we may charge a reasonable administrative fee or refuse to process the request.

Cookie Notice

What are cookies?

Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our Services.

Types of cookies we use:

Essential Cookies (Required)

Purpose: Enable core functionality of the website
Examples: Session management, security features
Duration: Session or persistent
Can be disabled: No (required for site to function)

Performance Cookies (Optional)

Purpose: Help us understand how visitors use our site
Examples: Google Analytics
Duration: Up to 26 months
Can be disabled: Yes

Functionality Cookies (Optional)

Purpose: Remember your preferences and settings
Examples: Language preferences, region selection
Duration: Up to 12 months
Can be disabled: Yes

Targeting/Advertising Cookies (Optional)

Purpose: Deliver relevant advertisements
Examples: Marketing platform cookies
Duration: Up to 12 months
Can be disabled: Yes

How to manage cookies:

You can control and manage cookies through your browser settings. Here’s how:

Google Chrome: Settings > Privacy and security > Cookies and other site data

Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data

Safari: Preferences > Privacy > Manage Website Data

Microsoft Edge: Settings > Privacy, search, and services > Cookies and site permissions

Please note that disabling certain cookies may affect the functionality of our Services.

Third-party cookies:

We use the following third-party services that may set cookies:

Google Analytics: Helps us understand website usage and improve user experience
[Payment Processor]: Processes secure payments (to be specified)
[Email Marketing Platform]: Manages email communications (if applicable)

Each of these services has their own privacy policy governing their use of cookies.

This Privacy Policy is effective as of July 01, 2025 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

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